6 Steps to Using BuildMapper Leads

YOUR SOURCE FOR CONSTRUCTION LEADS

Whether you’re a small subcontractor or work in sales, growing your business in today’s competitive construction market is a challenge. On your journey to increased sales, you may have tried various types of advertising strategies with little results. If that’s the case, you probably understand that contacting builders at the right time is crucial to getting jobs or selling products.

The purpose of construction leads services is to put your company on the offense and go out to sell more of your service. The problem is that with some cold lead services, conversion rates may be low and you might be wasting a lot of time chasing dead leads. Here are a few ways to ensure you make the most of the potential projects available to you.


xccc.JPG

LEARN TO USE BUILDMAPPER TO FIND PROJECTS

Getting access to a list of current construction projects in your area, and the general contractors building them, is the first step. The BuildMapper team collects information on new construction regularly. We do our best to provide builder contact information and track what stage the project is at. The BuildMapper team has a long history in the construction industry and is very familiar with what matters most when getting new jobs or selling construction products. The first step in expanding your network is to connect with builders directly. It’s likely that there are a ton of projects going on all around you that you have no idea about


dfgd.JPG

TARGET WHICH BUILDERS TO CONTACT

By getting thorough details of construction projects, you can be better informed on which builders to target and when. Simply calling every single number available on a list isn’t the best option to convert these leads into actual sales. Builders are more likely to hire trades who have worked in the area they are targeting. Find builders with current projects in your area that may be at a stage where they are considering quotes for your product or service. Some projects may be too late in the building process to target or far too early, so it is important to filter the list and ensure your not wasting time. Use the filter options on the BuildMapper system to create the right leads list for you and save them in PDF or Excel format.


sdfsf.JPG

BEGIN THE SALES PROCESS

The next step is to contact the builder. If the phone number is available, give them a call with a sales plan ready. The goal for this call is to determine if this builder is in need of your product or service. Once you’re in contact with a builder make sure you qualify them properly. This is very important in ensuring that you don’t waste too much time speaking with a builder who isn’t interested in your service. Ask qualifying questions such as:

· Are you looking to get estimates?

· What does your project schedule look like?

· Have you received other quotes for this job?

· What budget are you looking to work with?

Defining the builder’s needs is very important in order to establish if your company will fit with their requirements. Don’t get too excited to run out to the job site and give an estimate. Make sure that the prospect is actually looking to hire and that your qualified to do the job for them.


sfdsfsfs.JPG

PROVIDE A WELL-CRAFTED QUOTATION

You may be used to sending a very simple quote with some quick numbers jotted down on a Word document, or, even worse, just sending a price through text message. If that’s the case, then you should realize that you’re putting yourself in a position to compete solely on price. You want to compete based on quality. Creating a thorough quote proposal will make your business stand out against the multiple other companies that may have submitted estimates. And since this builder started as a cold lead, you need to build a level of trust. Create proposals that not only provide the price details but also present your company. Proposals that will stand out may include the following:

· Company background

· Previous project details

· Builder testimonials

· Details about your team

If you don’t have a website or the builder hasn’t seen your website, a stunning proposal is your way to show them what type of business you’re running and what they can expect if they hire you. Once you create this quote template, it won’t take any more of your time to use it again for all your estimates.


sfsfsfsfs.JPG

FOLLOW UP

A huge mistake companies make in trying to get jobs is not following up after the quote is given. If you have ever sent a quote and then simply waited for the builder to get back to you, chances are he or she hired someone else. The construction industry is very competitive and builders may be distracted with multiple companies seeking their attention. By following up with a call, you’re giving yourself the opportunity to do the following things:

· Remind the builder that you’re still interested in the job.

· Address any concerns or objections they may have with your quotation.

· Ask for a possible referral of someone in their network who may need your service.


sdfsfd.JPG

COMBINE THIS WITH ADVERTISING

Combining this cold calling sales strategy with a strong advertising campaign is very important. Getting in touch with builders may get you in front of builders, however proper marketing will help build trust through reputation. If a builder has seen your company name in another form of advertising, the chances of winning the job increases dramatically. Having a good website, an online presence, and proper branding can go a long way in ensuring you’re not solely relying on providing the lowest estimates. BuildMapper provides a range of services that can help create a stronger brand presence.


These 6 steps are key in turning cold leads into jobs that will fill your pipeline. If these tips are applied properly, your network can grow to a point where cold leads aren’t necessary to grow your company and the phone will start ringing on its own.

WANT CONSTRUCTION LEADS AND INDUSTRY DATA? CHECK OUT OUR WEBSITE WWW.BUILDMAPPER.COM








Introducing BuildQuotes

The Easiest Way for Builders to Find Subcontractors

BuildMapper Ltd. is launching a new section of its service for builders/general contractors and owners of new residential construction, called BuildQuotes. The goal of this service is to connect builders and home owners with reliable trades companies in an easy and convenient way. The platform will launch in the Lower Mainland of Vancouver and will focus on all residential new construction, with a larger focus on detached single family projects. It will allow builders and home owners to easily get quotations on any aspect of new home construction from companies that have been vetted and approved by the BuildQuotes team. What makes BuildQuotes different from other online services is the sales team behind it. The team will work to fulfill the specific needs of the builder or home owner after a request for a quote has been made. With the number of new builders and new trades companies continuously growing, new builders may need a better way to find trustworthy subcontractors. A common way subcontractors are currently getting work is through referrals from other builders or other subcontractors. The reason why referrals are so effective is because there is a level of trust already established by the builder and the referrer. BuildMapper Ltd. is looking to build that trust and reputation through the BuildQuotes service.

Click Here to View BuildQuotes

How It Works

Builders and homeowners can simply make one phone call or complete a simple request submission online to get estimates for their entire project. The BuildQuotes team goes through a vetting process which includes examining company work history and builder references. The list of selected trade companies are very limited.

1.png
2.png

Does The Industry Need This?

Finding reliable subcontractors that can provide quality, customer service and a reasonable price has always been a difficult task when building homes. The growth of the construction industry combined with the emerging use of construction technology presents the perfect opportunity for online services to make the process easier.  Below are some of the reasons there may be a need for a central hub for subcontracting.

 

The Number of New Builders is Increasing

According to the “BC Residential Building Statistics & Trends Report” provided by the BC Housing Research Centre, the number of builders is continuously increasing each year (See figure below). The steady growth in the amount of builders presents an opportunity for trades contractors to make new connections and create new business. Newer builders may find it difficult to truly assess the quality and reliability of subcontractors in the market, for which BuildQuotes can provide a solution.

Number of Licensed Residential Builders (LRB) 2002-2017

3.png

Number of Construction Companies is Increasing

Reports from the “BC Construction Industry Statistics (2017)” by the BC Construction Association, show an upward trend in the number of companies in the construction industry (See figure below). This includes all specialty trade contractors. This increase in the number of companies provides builders with the benefit of having access to trades, but also the problem of identifying companies offering top quality and customer service. By using BuildQuotes, builders can quickly cut through the saturated market and connect with vetted companies.

Annotation 2019-02-28 150015.jpg

Builders Are Adopting New Construction Technology

When it comes to single family residential construction, builders and trades have been relatively slow to adopt new technology. According to GenieBelt, 2019 is expected to be a breakthrough year for software usage in the construction industry. Data ecosystems are starting to emerge where members of the construction process are able to connect and share data through software. BuildQuotes plans to be the initial step for builders and subcontractors to adopt this type of ecosystem as it builds its platform to create a more seamless interaction between everyone involved in a project.

Annotation 2019-02-28 150212.jpg

BuildQuotes is a free, simple and effective tool for builders and home owners. Access the service through the BuildMapper website (www.buildmapper.com) or click the direct link (BuildQuotes Link)

Don't Lower Your Price - A Message To Subcontractors

This article is for business owners in the Greater Vancouver and Fraser Valley construction industry who have experienced severe price undercutting by competitors in their trade.

 

The Problem

 

If you are a subcontractor in the Greater Vancouver or Fraser Valley area then I’m positive that at some point in your business you have lost a job solely based on price. Worse than that, you’ve probably lowered your price below what you believed was fair in order to get that much needed job. You may think it was necessary to win the job and keep your business profitable, but I believe that its not only damaging to your business but to the entire industry.

Companies that compete solely on price are making it hard for other companies to grow and succeed, especially in the single-family residential market. Subcontractors who focus on brand, quality and customer experience are finding it harder and harder to succeed in today’s competitive residential construction market. This type of aggressive undercutting is a dangerous “race to the bottom” and ultimately negatively effects the entire ecosystem of the industry. From one perspective the argument could be made that it is a matter of simple supply and demand and that the prices have been determined by what the market is willing to pay, but this idea could lead to a major problem. If prices drop to a point where most companies can’t viably compete, businesses may shut down, causing a domino effect that may lead to a shortage of quality companies and an overall drop in quality of our local construction market. In a market with such high real estate prices, there should be no reason why subcontractors can’t provide their services at prices which allow their businesses to thrive. I’m not suggesting charging ridiculously high prices and taking advantage of customers, but instead determining the right price for your business to succeed.

 

The Cause

 

“My business is being undercut by companies who offer less quality and customer service than me”

Does this sound like a common complaint you’ve found yourself saying? Your next thought might be why are they getting the contract when clearly, I’m more qualified. Not all companies feel this way and may be doing very well in the residential market, however there are still many companies that are scraping by after years in business. The cause of this problem comes from both ends, with the trades and with the builders.

Low barriers to entry in the construction industry is a reason why so many new companies come and go so often. Certain trade businesses don’t require any type of certification or training to begin which results in people becoming professionals overnight. Trade companies are finding themselves undercut by newer less established tradesmen. As a response established companies may start positioning their business to offer a lower price than they normally would. To afford this it usually means cutting other expenses, such as branding costs, marketing, tool quality, employee training or overall wages. Once a business owner decides to follow this type of strategy, he or she begins contributing to problematic type of thinking in this competitive landscape. This might cause other competitors to drop their price, which you may think is benefiting the builders and owners but is detrimental to everyone.

Low barriers to entry also exist with builders. This is often the trade-off municipalities are willing to accept in the aim of city development and growth, especially in the Greater Vancouver market. With the number of builders increasing, the quality of builders may decrease which is an exact mirror of the subcontractor situation. Cheap builders attract cheap trades and vice versa. Builders who engage in that type of lowered standard for cheaper price mentality contribute to the problem.  

 

The Solution

 

Although the problem so far has been described by blaming competitors, builders and the market, the solution begins with yourself. Bringing respect back to your trade starts with recognizing that you simply can’t afford to charge a lower price. This starts at the ground level. Trades companies need to learn how to sell their services based on every aspect of what makes them special. Obviously this is easier said than done and you may be thinking “I’ve tried staying firm to my price and it doesn’t work.” The fact is that its not that simple. There are certain ways you need to operate your business to ensure that you can keep your prices at a reasonable level. Some of these include the following:

 

Find The Right Price

As a business owner understanding your numbers is the first step. Determine exactly how much revenue and profit is needed for you to achieve your business and life goals. Work backwards from your earning goals and costs to find out what you can afford to charge. Although there may be industry standard pricing per square footage, it doesn’t serve you at all to follow this pricing if it makes it impossible to make enough to be successful. It takes discipline to stay committed to a pricing strategy that may seem difficult in the short term but necessary for long term success.  

 

Target Builders Who Value Quality

Focus your business solely on the portion of the market that values customer service and quality. Don’t cater to clients at the cheaper, “cut throat” level of the industry. At the lower segment of the market, builders and owners will probably feel construction costs are too high and therefore attempt to protect their investment profits by squeezing yours. There will always be segments of the market who value quality and experience over price. Find out who those builders are and work to network with them, while at the same time being quick to dismiss builders looking for the lowest price. The cheap option isn’t a viable option for our industry in the long term as it is much more difficult to run a high volume-low price type of business model in the construction service industry.

 

Sell Your Strengths

If you want to be able to charge the price you deserve, you need to convey what exactly your client is paying for. This can be done through marketing and branding. Create a business that has credibility by establishing a solid brand with positive testimonials. Don’t make the mistake of underestimating the importance of advertising. The point of advertising is not only increasing leads, but also conveying the message you want clients to see. Let them know that they are paying for excellent craftsmanship, knowledgeable trades people, reliable scheduling and an overall positive experience.

 

Keep Job Leads Coming In

There is an enormous difference in taking every job that you receive and choosing which jobs you’d like to take. If your pipeline isn’t full of incoming job quote requests then you’re simply at the mercy of the customer. Position yourself to turn down as many jobs as you take. This will make it possible for you to filter out clients who aren’t willing to budge on price. To do this it requires a commitment to actively market and sell constantly, even when you’re busy. Don’t stop looking for new jobs even if you have a few jobs lined up already.

 

Create Systems

Creating systems and processes for your business is vital if you want to own a successful business and not just create a job for yourself. Proper systems ensure the business is running smoothly which gives you freedom to focus on growth and improving efficiencies. These processes can involve all aspects of the business including employee and management protocols. Improving the efficiency of your business will allow you to reduce costs and improve profitability even if your job value stays the same.

 

This article isn’t suggesting charging extremely high prices and taking advantage of customers. Its more about determining the minimum price that you can afford to charge to keep your business successful. There is no simple solution for struggling subcontractors. I've seen too many subcontractors barely scraping by and remain at the same success level after years of hard work. A shift in perspective at all levels can push the industry in the right direction but it starts with you.

To learn more about finding solutions for success in your industry, contact BuildMapper today.

Phone 778-318-5350, email info@buildmapper.com or visit www.buildmapper.com.

6 Reasons Subcontractors Need A Website

In the construction industry, many professional contractors ignore the importance of having an online presence for their business. The idea that word-of-mouth is enough grow your business is no longer viable in today’s construction market and it is shocking to see how many subcontractors believe it is.  Online may be the first place your potential clients search for services like yours and your website may likely be their first point of contact with your company. The main reason many subcontractors don’t have a website is because they simply don’t see the value in it, based on their target customers. In reality more and more builders and home owners are active online. Websites are relatively affordable with a very likely positive return on investment, which means there should be no reason at all your business isn’t online. Here are 6 reasons why your construction business needs a website:

 LEARN MORE ABOUT BUILDMAPPER WEB DESIGN SERVICES

1.      Showcase your Company Instantly

In a world of smartphones, almost all information is instantly accessible. When a potential customer is interested in learning about your business, they will instantly look it up online. If there is no online presence, it can greatly impact your credibility, regardless of whether your company was recommended by someone. A website is the best way to showcase what your company offers, who you are and the quality of work you provide. This type of information can’t always be provided over a phone call or a simple print ad. Builders and home owners can understand your company before even meeting with you.

 

2.      Start Advertising Online

A website is the anchor of any type of online marketing. Whether you plan to advertise on Google, Facebook or any other online channel, the goal is to push visitors towards your website. Creating a website is the first step in reaching audiences with advertisement. Even if you choose to advertise with online directory companies, not listing a website will significantly reduce your chances of lead generation. Any type of internet marketing is simply ineffective without a well designed website.

 

3.      New Builders are Online

One reason many subcontractors don’t see the value in a website is because they believe that the builders they work for aren’t searching for companies online. This is simply untrue. Although some subcontractors may deal with builders who don’t value websites when making hiring decisions, the industry is quickly changing. There are many new builders in the market who are looking at websites to inform their decisions, regardless of word-of-mouth networking. Relying on solely on your current network of builders is not enough to grow your company in this competitive industry and if you plan on expanding your business to new clients a proper website is vital.

 

4.      Show Credibility to New Recruits

Websites not only provide credibility to potential customers but also to potential employees. Recruiting top talent in the construction industry is very difficult. Your website is the best way to present a professional business image to people who may be looking for a job. The quality of candidates will usually correspond to the quality your company portrays. The way you present your business can establish a level of professionalism and standard that can be instantly conveyed to new recruits.

 

5.      Website are More Affordable Than Ever

With the increased number of website development platforms and resources, the cost to develop a beautiful website has never been so affordable. A basic website that can serve the purpose of showcasing your trades company can be sourced for very reasonable rates and be done very quickly. In the construction business, job sizes can be fairly large in comparison to website set up costs, which means that even a few extra leads through your website can be worth the cost.

 

6.      Your Competitors are Becoming More Digital

Whether you decide to create a website or not doesn’t change the fact that your competitors definitely are. If you have any hope of competing in this “cut-throat” industry a carefully crafted website is the starting point. Your business may be more established and offer better services than your competition, however without a website to convey this information, you’re simply losing the race.

 

Want To Learn How To Get Started?

If you haven’t created a website for your business or wish to improve your current site, get in touch with the web services team at BuildMapper. Getting online has never been so simple and an outline of what you can expect is available by clicking the link below:

LEARN MORE ABOUT BUILDMAPPER WEB DESIGN SERVICES

6 Tips For Subcontractors in 2019

With the year coming to an end, its time to start thinking about how you want to improve your business for 2019. The construction industry is as competitive as ever and things that worked in the past may not be enough moving forward. Here are 6 tips to consider for the new year to help grow your company.  

1. Keep Your Pipeline Full

The most important thing in growing your business is increasing the number of jobs coming in. This requires 3 main things: generating leads, qualifying leads and converting leads. There are several ways to get leads for new jobs through sales, marketing and lead services. The key here is to continuously work on bringing in new leads even when your busy. One common mistake small companies make is only looking for new jobs when the current job is almost complete. A business owner’s primary task should be bringing in constant new jobs even when fully booked. When your pipeline remains full you’ll be able to choose better quality jobs. Spending too much time doing the work and not enough time on sales is a sure way to keep your company at the same level for years.

 Click Here To Find Job Lead Sources

2. Don’t Lower Your Price

Have you ever found yourself in a position where you are desperate for a job so you lower your price? If so, its likely your business is in a dangerous cycle of low quality jobs that may be hard to get out of. Competing on price is never a good business decision because this strategy is a race to the bottom. Even if you think you need to win the contract, lowering your price is NOT an option. Cheap trades will always attract cheap builders and you’ll end up wasting a lot of time just scraping by. Focus on competing on quality and customer service instead. Tip #1 is the first step in ensuring you never have to lower your price in desperation.

 

3. Get Online

2019 is the year to increase your online presence. So many companies in the construction industry undervalue the power of an online strategy. If you don’t have your business on social media, don’t have a website and aren’t listed on any online directories, your setting yourself up to fail. If you do have a website and use social media but don’t get any leads from it, you aren’t using it properly. Instead of thinking “it doesn’t work”, start thinking “I’m doing it wrong”. In today’s world getting leads online requires much more than a simple ad. Consider focusing on building an audience through useful content marketing and then funneling this audience into future customers. There are many available resources for this type of strategy but it requires a commitment to learning. Get out of the old mentality and invest in learning how to use the internet to improve your business.

 

4. Track All KPIs

A Key Performance Indicator (KPI) is a type of performance measurement that shows how effectively your company is reaching your goals. This can include tracking numbers for financials (profits, costs, etc), advertising (customer acquisition costs, results, etc), or employees (turnover, productivity, etc). There are so many different metrics to track, however focus on the ones which apply to your business goals. Regularly measure and compare all important numbers to ensure you are on the right track. This could effect the type of jobs you take, the success rate of your advertising or the productivity of your team. If you don’t carefully analyze your numbers you may find it much harder to reach your company goals.

 

5. Empower Your Employees

In order for you to grow your company, you need a team who can handle the work. The problem a lot of small company owners have is their reluctance to fully rely on their employees. This typically results in the owner spending all their time on the job site working and micro-managing. This is a very common trap that owners fall into and it is never the fault of the employees. In order for you to focus on improving the business, it is vital to empower your employees. The first step is offering a proper training protocol for each employee. The next thing to do is ensure that you pay your employees well. Good employees are hard to find so it is important to keep them. The third step is to give up some control. This is often where owners go wrong. Instead of taking a chance and trusting employees to take on more responsibility, owners get stuck doing the same job for years. Your business will never grow until you find the right team to replace you while you focus on expanding.

 

6. Stay Connected to Your Network

Working with a builder or owner is never a one-time interaction. Even if they have no upcoming projects, it is very important to regularly communicate with your network and build an ongoing relationship. People you have previously worked with are often the best source for new job leads. Keeping your company fresh in their mind may prove to be the simplest yet most effective way to get referral job leads. This can be done with a follow up phone call or simply just a friendly email.

 

These are just some the things to focus on if you want to grow as a subcontractor. If you are currently doing most of these things then focus on how you can improve them. If you are used to doing things the same way for years, it may be time to start thinking differently. Start 2019 with a new mindset to reach your business goals.

WANT FREE CONSTRUCTION LEADS AND INDUSTRY DATA? CHECK OUT OUR WEBSITE WWW.BUILDMAPPER.COM

5 Steps to Using Construction Lead Services

On your journey to building your subcontracting business you may have tried various types of advertising but had few results. You may now be at the point where getting more jobs is vital for your company’s success and its time for you to go out and hunt down available jobs for the taking. The purpose of construction leads services is to put your company on offense and go out to sell more of your service. The problem is that with some cold lead services, conversion rates may be low and you might be wasting a lot of time chasing dead leads.  Here are a few ways to ensure you make the most of the potential projects available to you.

 

Step 1: Get the Right Leads Source

Getting leads for construction work is not an easy task in today’s competitive market. Using a lead service can be a very cost-effective way of initiating relationships with builders that can last years. Our service, BuildMapper provides these lead lists absolutely free. It’s the first step in filling your pipeline with jobs right away and expanding your network. Its likely that there are a ton of projects going on all around you that you have no idea about. Get access to a construction data source so that you stay informed on builders and their projects.

Click Here to View A Free Leads Source

 

Step 2: Target which Builders to Contact

By getting thorough details of construction projects you can be better informed on which builders to target and when. Simply calling every single number available on a list isn’t the best option to convert these leads into actual sales. Builders are more likely to hire trades who have worked in the area they are targeting. Find builders with current projects in your area that may be at a stage where they are considering quotes for your product or service. Some projects may be too late to target or far too early so it is important to filter the list and ensure your not wasting time.

 

Step 3: Begin the Sales Process

Once you’re in contact with a builder make sure you qualify them properly. This is very important in ensuring that you don’t waste too much time speaking with a builder who isn’t interested in your service. Ask qualifying questions such as:

·         Are you looking to get estimates?

·         What does your project schedule look like?

·         What are your expectations from a subcontractor?

·         What typical budget are you looking to work with?

Defining the builders needs is very important in order to establish if your company will fit with their requirements. Don’t get too excited to run out to the job site and give an estimate. Make sure that the prospect is actually looking to hire and that your qualified to do the job for them.

 

Step 4: Provide a Well-Crafted Quotation

You may be used to sending a very simple quote with some quick numbers jotted down on a Word document, or even worse just sending a price through text message. If that’s the case, then you should realize that you’re putting yourself in a position to compete solely on price. You want to compete based on quality. Creating a thorough quote proposal will make your business stand out against the multiple other companies that may have submitted estimates. And since this builder started as a cold lead, you need to build a level of trust. Create proposals that not only provide the price details but also present your company. Proposals that will stand out may include the following:

·         Company background

·         Previous project details

·         Builder testimonials

·         Details about your team

If you don’t have a website or the builder hasn’t seen your website, a stunning proposal is your way to show them what type of business you’re running and what they can expect if they hire you. Once you create this quote template, it won’t take any more of your time to use it again for all your estimates.

 

Step 5: Follow Up

A huge mistake companies make in trying to get jobs is not following up after the quote is given. If you have ever sent a quote and then simply waited for the builder to get back to you, chances are he or she hired someone else. The construction industry is very competitive and builders may be distracted with multiple companies seeking their attention. By following up with a call, your giving yourself the opportunity to do the following things:

·         Remind the builder that your still interested in the job.

·         Address any concerns or objections they may have with your quotation.

·         Ask for a possible referral of someone in their network who may need your service.

 

These 5 steps are key in turning cold leads into jobs that will fill your pipeline. If these tips are applied properly, your network can grow to a point where cold leads aren’t necessary to grow your company and the phone will start ringing on its own.

 

WANT FREE CONSTRUCTION LEADS AND INDUSTRY DATA? CHECK OUT OUR WEBSITE WWW.BUILDMAPPER.COM

 

8 Common Mistakes Subcontractors Make

#1 Source for Construction Data - www.buildmapper.com

In the 8 years of running my exterior siding business, I have learned from the mistakes made along the way to building a company. I have found that these mistakes are quite common for small companies trying to grow when the owner is fully focused on the daily operations. This list is for subcontractors that are confident in the quality of work they provide but still don’t seem to be at the success level they deserve. Here is a list of mistakes made along the way to growing a successful company in the construction industry.

1.     Working “IN” the business and not “ON” the business: This is the first and most important step in growing your company. If you are currently heavily involved in the day to day work of your business you may find yourself saying something along the lines of “I have to be on site for the job to get done properly” or “My employees aren’t good enough to do that job themselves”. If this is the case it is likely that your aren’t allocating enough time to focus on the rest of the items on this list. It is important to give up some of that control and trust your employees to step up so that you can focus more time on creating the business you want.

2.     Not tracking your numbers: Tracking metrics of every job is very important in increasing your profits. For each job you should be able to clearly understand your profit margins. It is most important to have a very accurate measure of what your costs will be and what amount you want to make from the job. Costs include employee wages, materials and equipment use. An accurate estimate of costs and time for each job will help you price jobs properly. Profit margin is the most important number to track and analyze for your business.

3.     Not having a full pipeline of job leads coming in: Most small companies stop looking for new jobs when they have a few jobs lined up already. Now you may not see any problem with that but it is a very common mindset that stops companies from reaching the next level. The reason is many owners don’t realize that there is an enormous difference between just taking the jobs that are available and choosing which jobs you’d like to take. From the outside, both situations seem the same but the big difference is the quality of the jobs will improve if your pipeline is overflowing. 

Click Here To Find Out How To Keep Leads Coming In

4.     Wasting time on unqualified leads: In construction, creating detailed estimates is a required yet a very time consuming job. Certain jobs require subcontractors to meet builders on site to discuss the job details. When doing this it is very important to qualify the builder over the phone before going to site. What this means is exchanging information to determine if your actually a right fit for that job. This can mean discussing price ranges, required start dates and general expectations. Qualifying jobs before driving out to site will save you hours in estimating.

5.     Not focusing on the right advertising: Some companies give up on advertising because they feel it doesn’t work. A reason that the results aren’t showing may be because the ads aren’t targeting the right people or they aren’t reaching enough people. Online ad tools can give you the capability to specifically target certain people and track the success of your ad campaigns. Always keep a monthly budget for advertising in print and through social media because results will show if you focus on properly targeting the ads.

6.     Not having an employee training protocol: Training employees properly is vital in not only the quality of the work but also the happiness of the employee. A business owners job is to allow their team to perform at full potential with confidence. A lack of training often occurs because owners may feel that employees should simply learn on the job. The problem with this is that without a clear training plan a lot of important stuff gets missed. It is your responsibility to provide all the resources needed for your team to feel confident in their work.

7.     Paying good employees low wages: The construction industry has a high turnover when it comes to hiring. Low quality workers are everywhere but good employees are very hard to find. When you find someone who has the potential to run your crew, pay him or her well. It may result in less profits for you in the short term, but in the long term it will give you the ability to focus on crafting the next level of your company.

8.     Not having a clear contract with builders: A clearly defined contract before the job starts is important to ensure both parties know the job details and payment structure. Doing a job based on a conversation with the builder is never a good idea. Problems can arise if builders don’t want to pay on time or at all. Even in situations where you know the builder well, it is still a good practice to have a clearly defined contract.

 

Although these are not all the mistakes you will make when becoming a successful subcontractor, it is good starting point to reflect on. Certain things may not seem important to your business at the current time but building a solid foundation is vital when its time to expand. Having the right systems and processes set up will ensure that you are ready to grow in your industry.

Want FREE Construction Leads and Industry Data? Check Out Our Website www.buildmapper.com

4 Ways Subcontractors Can Find More Jobs

#1 Source for Construction Data - www.buildmapper.com

In today’s construction industry competition is high and getting the jobs you want is getting harder and harder. Although construction is still everywhere, the market has seen a bit of a slow down in the Greater Vancouver area in the last few months. What does this mean for you as a subcontractor? Whether you own a small painting company or a large flooring company its important to be proactive about finding the next contract. Companies that once used phrases like “I have so much work coming in I don’t need to advertise” are slowly changing their tune. Sales and advertising should always be a part of your company even when work is overflowing.

 

Here Are 4 Ways to Keep the Construction Jobs Coming In:

 

1.     Use the Right Sources for Leads: There are several lead sources out there that can be useful for finding out where the current construction projects are and who the key people are. Typically these types of leads are gathered from issued building permits and organized by companies who provide this service. Find a company who can provide this information in a way that can be useful for your outside sales process. Usually it will be provided as a list of addresses, builder phone numbers and other important info.

Click Here For The Best Lead Source

2.     Improve Your Sales Process: Although an online presence is extremely important, the phone is still the most powerful tool you have to get more jobs. Improving your sales process is a whole article on its own, but the key things companies miss are the following:

a.      Spending the time to actually call leads. Not just one or two phone calls but committing to a complete list and filling your sales pipeline.

b.     Properly qualifying builders right away. Instead of wasting hours quoting jobs, try to receive plans through email and streamline your quoting process. Wasting too much time on sites is a major underrated problem because most of the quotes you give won’t pan out.

c.      Following up with builders who you’ve sent quotes to. Builders are busy people and most of the time they may simply forget they spoke to you about an estimate or they likely have several other estimates. Don’t wait for them to call you back. Be proactive and get on the phone.

3.     Focus on Targeting Your Advertising: Leads that come in from an advertisement are great because they are seeking you instead of you making cold calls. That person is looking for your service and has reached out to you after seeing an ad online or in print. Although these inbound leads are great, they may require much more of an investment in a competitive market. Some tips to make sure your not wasting all your money on useless ads include:

a.      Spend the time to properly focus in as specifically as you can to your target buyer when advertising with Google Adwords, Facebook, Instagram, Youtube or even when distributing print ads.

b.     Experiment with different heading titles, images, offers and ad designs in your campaign. Don’t stick to one design for extended periods. It is likely your first ad design isn’t the best it could be.

c.      Look at the analytics of your ad campaign. See what is working best and what isn’t. Get rid of the least effective campaigns and move that money into what’s working.

 

4.     Keep Communications With Your Existing Network: Your best source of new job leads are previous customers. Build good relationships with contractors you have previously worked with as well as other trades companies. Your network is very important in keeping jobs coming, especially if you meet the right builders who have large contracts. Keeping communication regularly, even when you are busy, is an excellent way to keep your company in the thoughts of everyone in your network.

WANT FREE CONSTRUCTION LEADS AND INDUSTRY DATA? CHECK OUT OUR WEBSITE WWW.BUILDMAPPER.COM